12 Best Generative AI Tools For Content Creation, Writing & Copywriting

Are you looking for some of the most popular generative AI tools? If so then you have come to the right blog post.

We’re entering a digital age where creativity meets cutting-edge technology. Generative AI tools have revolutionized the way content is crafted, offering unparalleled efficiency and innovation.

A recent MarketsandMarkets report anticipates the AI software market to hit $126 billion by 2025, highlighting the rapid adoption of AI in various sectors, including content creation.

From brainstorming ideas to drafting entire articles, generative AI writing tools are reshaping how content is created. Whether you’re looking to optimize your website content for SEO, generate engaging blog posts, or create persuasive copy, these AI tools offer a range of solutions tailored to your needs.

In this post, we’ll explore 12 top generative AI platforms, each offering unique capabilities for content creators, writers, and copywriters.

So without any further ado, allow me to present you with a…

Comparative Analysis Of Best AI Generative Tools

Software NameAI Technology UsedFree TrialPricing Starts At
WritesonicGPT-4, GPT-4-32KYes$20/month
JasperGPT-3, GPT-4Yes$49/month
Hypotenuse AIGPT-4Yes$29/month
HIX.AIGPT-3.5, GPT-4YesFree
CopySpaceGPT-3.5, GPT-4Yes$37/month
OcoyaNot specifiedYes$19/month
ChatGPTGPT-3.5, GPT-4Yes$20/month
BardLLM & PaLM 2YesFree

Before we explore each of them in detail, allow me to briefly talk about the basics of generative AI platforms and how they work.

What is Generative AI?

Generative AI refers to a subset of artificial intelligence technologies that focus on generating new content, whether it be text, images, or even code, based on learned patterns and data inputs.

Unlike traditional AI models that are primarily designed for analysis or pattern recognition, generative AI is all about creation and innovation. It leverages advanced algorithms, often based on neural networks, to produce original and coherent outputs that mimic human-like creativity.

At the core of generative AI lies machine learning models such as Generative Adversarial Networks (GANs) and Transformer models. These models are trained on vast datasets, enabling them to understand and replicate complex patterns and structures found in human language and other forms of expression.

The result is an AI that can not only comprehend but also produce content that feels natural and engaging, opening new possibilities for creativity and efficiency in various fields.

How do Generative AI Tools Work for Generating Content?

Generative AI tools for generating content function by analyzing and understanding the context and nuances of the input data. When you use a generative AI platform for content creation, writing, or copywriting, you’re essentially providing it with a seed – a topic, a phrase, a question, or any form of initial input. The AI then processes this seed through its trained model to generate relevant and contextually appropriate content.

These tools employ sophisticated algorithms to ensure the content is not only original but also coherent and stylistically consistent. They can adapt to different writing styles and tones, making them versatile for a range of content needs. This adaptability extends to various applications, such as generating SEO-optimized content, creative writing, or technical documentation.

Furthermore, generative AI tools are continually learning. Each piece of content they produce and the feedback they receive helps refine their understanding and output, making them increasingly effective over time.

For content creators, this means access to a tool that evolves and adapts to their changing needs. Hence offering improved assistance in their creative projects.

Exploring Most Popular Generative AI Tools In Detail

Now that we are all caught up with the basics, let’s explore each of the software in detail.

Let’s start with my favorite…

1. Writesonic

Writesonic - Generative AI Tools

Writesonic stands out as a leading generative AI tool, primarily for its versatile content creation capabilities. It employs advanced AI technologies such as GPT-4 and GPT-4-32K to generate a variety of content types such as SEO-optimized articles, blog posts, ad copies, and product descriptions.

It is ideal for marketers, entrepreneurs, and content creators., Writesonic is designed to enhance brand presence and streamline content strategies. Key features include factual, up-to-date content generation, built-in SEO optimization, and consistent brand voice maintenance.

The platform also offers unique functionalities like real-time trending topic engagement and the creation of AI-generated digital art. It also integrates seamlessly with Google for up-to-date information, ensuring content accuracy.

Having personally used Writesonic, I can vouch for its efficiency in transforming content creation processes. You’d love to know that it offers a huge library of 1,000+ prompts for their conversational chatbot – Chatsonic. Plus, the team management and collaboration features make it a top choice among generative AI tools for diverse writing needs.

Pricing: Writesonic offers a versatile pricing structure, starting with a free plan that includes 10,000 words upon signing up. For more extensive needs, there are options like the Freelancer plan at $20/month (for GPT-3.5), and a Small Team plan at $19/month (for GPT-4).

2. Jasper

Jasper - Best Generative AI Tools

Jasper is one of the most comprehensive generative AI writing tools for content creation, tailored for businesses trying to scale content production. It emphasizes brand voice consistency, offering tools for maintaining style and tone across various content types.

The platform supports 50+ AI tools and templates for a variety of use cases including blog writing, SEO, social media marketing, and integrated marketing campaigns. I particularly like its blog post generator that integrates with SurferSEO for SEO optimization.

Jasper’s features are grounded in advanced AI technologies, ensuring on-brand, accurate content creation. It is one of the first software to employ GPT-3 AI technology and now it proudly use GPT-4 AI to generate different types of content.

Furthermore, it’s designed for ease of use, offering an intuitive interface and a range of resources for learning and support. It is ideal for enterprises as it provides robust project management and team management features. Lastly, apart from generating textual content, Jasper can generate arts as well.

Pricing: Jasper’s pricing includes the “Creator” plan at $49 per month per seat, offering AI content generation, single-user access, and various templates. The “Pro” plan, at $69 per month per seat, provides additional features and user seats. A 7-day free trial is available for users to explore the platform’s capabilities.

3. CopyAI

CopyAI - Free Generative AI Tools

CopyAI is a comprehensive generative AI platform that positions itself as an essential solution for scaling content and also automating it. All of its content generation process is handled by GPT-4 AI technology. So you should be assured of getting high-quality and coherent content every time.

It supports a wide range of AI generative functions such as creating blog content, competitor analysis, email marketing, and social media management. The platform is designed to automate and optimize various business processes, ensuring efficiency and effectiveness.

It caters to diverse industries and is adaptable to different business sizes, from small to enterprise levels. Its integration with over 2000 tools highlights its versatility and ease of incorporation into existing business workflows.

Overall, CopyAI stands out as a versatile and secure generative AI tool ideal for businesses aiming to leverage AI for generating different forms of content.

Pricing: CopyAI comes out to be a free generative AI tool as it offers a free plan for basic tasks. For more advanced features, the “Pro Plan” costs $49/month, the “Team Plan” is $249/month, and the “Growth Plan” is $1,333/month. Larger enterprises can choose the “Expansion Plan” at $2,666/month or the “Scale Plan” at $4,000/month.

4. Anyword

Anyword - Generative AI Platform

Anyword is a standout choice among generative AI tools for writing. It leverages advanced AI technologies such as GPT-4 to generate high-quality, tailored content, making it an ideal solution for marketers, content creators, and businesses looking to enhance their digital presence.

The platform’s key strength lies in its ability to produce content that resonates with specific audiences, aligns with brand messaging, and drives real marketing results. Users can manage their brand messaging, tone, target audiences, and rules all in one place, ensuring consistency across all generated content.

Anyword caters to a wide range of use cases, from ad copy and blog posts to email content and social media posts, making it versatile and adaptable to various marketing needs. The AI models used by Anyword are trained on specific brand and performance data, which helps in creating content that’s not only engaging but also effective in achieving marketing goals.

What makes Anyword truly unique is its user-friendly interface and the ability to analyze and score content based on predicted performance. This feature enables users to select the most impactful content before going live, ensuring better engagement and conversion rates.

Pricing: You can start for free by signing up for its 7-day free trial period. Next, Anyword offers monthly and yearly subscriptions on its three plans. The pricing starts at $49/month and includes all the necessary generative AI features.

5. Rytr

Rytr - Most Popular Generative AI Tools

Rytr, one of the most popular generative AI tools offers a comprehensive solution for various content creation needs. It’s powered by GPT-4 AI technology that enables the generation of unique, original content across a wide range of use cases.

Speaking of which, Rytr supports over 40 use cases and templates, catering to diverse writing requirements. The platform allows writing in over 30 languages, ensuring versatility for a global user base. It also features more than 20 tones of voice, aiding in creating content with the right emotion.

Rytr’s capabilities are further enhanced by scientific copywriting formulas like AIDA & PAS, ensuring high-quality output with minimal editing. Its rich-text editor and in-built plagiarism checker add to the tool’s robustness, making it a go-to choice for professionals seeking efficient and effective generative AI features.

Having used Rytr and recommended it for years, I can definitely vouch for its ease of use. Furthermore, it is also available as a Chrome extension that would allow you to extend it AI generative features across multiple platforms.

Pricing: It is yet another free generative AI tool as it comes with a forever free plan. Additionally, you’d also find it pretty affordable as the pricing starts at $9/month for 100,000 characters. There’s another plan at $29/month that supports unlimited AI generations.

6. Hypotenuse AI

Hypotenuse AI - Popular Generative AI Tools

Hypotenuse AI is a dynamic generative AI tool that caters to a broad range of content creation needs. For starters, it excels in generating SEO-optimized blog articles, social media posts, e-commerce product descriptions, and even AI art as well.

The platform stands out for its advanced AI technology that focuses on creating high-quality, brand-aligned content. Just so you know, it works on GPT-4, similar to other generative AI writing tools.

Next, it offers unique features like automatic internal linking and enriched product data for e-commerce brands, and bespoke AI models for enterprise-grade needs. To offer more diversity, you can make use of its 30+ AI tools and templates to generate content in 30+ languages.

All in all, Hypotenuse AI is designed for ease of use and efficiency, making it an ideal tool for SEO teams, e-commerce brands, and large enterprises looking to scale content creation while maintaining quality and brand integrity.

Pricing: You can start by signing up for a 7-day free trial on both of its pricing plans. Once the free trial ends, you can choose between the monthly and yearly billing options. The pricing starts at $29/month and includes both textual and image generations through AI.


HIX.AI - Generative AI Writing Tools

HIX.AI is another comprehensive and versatile generative AI tool for content creation. This platform offers over 120 AI writing tools, making it a robust choice for a wide array of writing needs. From general, assistant, and creative writing solutions to advanced features like ArticleGPT and BrowserGPT, HIX.AI stands out for its extensive range of functionalities.

It’s powered by advanced AI technologies such as GPT-3.5, and GPT-4, and also includes versions of ChatGPT, which enable it to produce high-quality, contextually accurate content.

Moreover, whether you’re a content creator, marketer, or academic, HIX.AI has got your back. It’s not just about writing; the platform offers a grammar checker, a paraphrasing tool, and even a plagiarism checker. Plus, the ability to produce SEO-friendly articles is a game-changer for your online presence.

Additionally, the platform’s integration with various web services like Google Docs and Gmail, as well as its compatibility with multiple languages, further demonstrates its versatility and user-friendliness.

Pricing: HIX.AI is one of the free generative AI tools that you’d absolutely love. It offers a forever-free plan and three pricing plans with monthly and yearly subscription options. You can also opt for the AI models i.e. GPT-3.5 or GPT-4 or both. And, based on this, your pricing will scale.

8. TextCortex

TextCortex - Generative AI Tools For Content Creation

TextCortex is a standout among generative AI tools, offering a personalized, AI-powered writing assistant. What sets it apart is its adaptability to your unique writing style, making content creation more intuitive and efficient.

It boasts a vast range of use cases, suitable for marketers, entrepreneurs, copywriters, and more, across various industries. You’d be amazed to know that it packs 100+ AI tools, templates, and prompts for AI generations.

With TextCortex, you can generate diverse content types, including emails, blog posts, and academic articles, in over 25 languages. Its key features include a paraphrasing tool, grammar and spelling check, and the ability to expand ideas into well-crafted text. All of the content is generated using the latest GPT-4 AI technology.

TextCortex integrates seamlessly across multiple platforms, enhancing its accessibility and usability. Clearly, this tool simplifies the content generation process, reduces time spent on content creation, and fosters consistency in your creative output.

Pricing: Another free generative AI platform as it offers a forever-free plan. The pricing is also simple and straightforward. You can start at just $6.99/month and generate up to 12,500 words. As per TextCortex’s pricing page, you can save up to 30% if you opt for a yearly subscription.

9. CopySpace

CopySpace - Generative AI Tools For SEO

In the world of generative AI tools, CopySpace emerges as a top pick. Right from the start, it’s clear that this platform is more than just software; it’s a creative partner. Tailored for you, the marketer, blogger, or business professional, CopySpace brings your ideas to life. Its AI-driven capabilities (GPT-3.5 and GPT-4) ensure each piece of content is not only high-quality but also resonates with your unique brand voice.

Picture this: you’re crafting engaging marketing materials or informative blog posts, and CopySpace is there, making the process smooth and intuitive. There are 150+ generative AI tools that you can use to create content in 100+ languages. Moreover, it also offers a seamless integration with its AI art generator module.

Besides this, its user-friendly interface simplifies your creative journey, while the diverse content types cater to all your needs. And, as you can tell, it is perfect for marketers, content creators, and business professionals.

Pricing: It offers a 7-day free trial on all of its plans. The pricing comes with monthly and yealy subscription options with an introductory price of $37/month.

10. Ocoya

Ocoya - Generative AI Tools For Social Media

Generative AI tools like Ocoya are revolutionizing social media management. In today’s digital landscape, staying ahead requires innovation and efficiency. Ocoya is at the forefront, using advanced AI technologies to simplify your marketing efforts.

As a marketer or business owner, you’ll find Ocoya invaluable. It seamlessly integrates with platforms like Facebook, Instagram, and Shopify, allowing you to reach your audience effortlessly. With AI-generated content, including captions and hashtags, you can engage your followers like never before.

But Ocoya doesn’t stop there. It automates follower growth and provides in-depth analytics. This means you can develop smarter strategies and boost your brand’s presence. Plus, its versatility extends to creating images, videos, and music, making your content diverse and engaging.

In my experience, generative AI tools like Ocoya are the future of digital marketing. So, if you want to simplify content creation, drive growth, and stay competitive, Ocoya is worth trying.

Pricing: For every new user, Ocoya offers a free trial. After this, they offer multiple plans (monthly and annual billing options), with varying features and usage limits, starting from as low as $19 per month.

11. ChatGPT

ChatGPT - Generative AI Tools For Writing

ChatGPT is truly a gem among generative AI tools. You see, it’s powered by the sophisticated GPT model, which means it’s great at churning out text that feels incredibly human-like.

Now, if you’re a student, a business professional, or someone in the creative field, ChatGPT is like your go-to buddy for all things content. It supports a multitude of languages, making it a global superstar, loved and used by almost everyone.

Here’s the kicker: ChatGPT can help you whip up anything from professional reports to creative stories, even assisting with coding. ChatGPT’s interactive nature allows for personalized and engaging conversations, making it an invaluable tool for customer service, tutoring, and more.

So, no matter what your content needs are, ChatGPT is there to make the process smoother and more enjoyable. It’s the kind of tool that anyone who deals with content will find invaluable.

Pricing: ChatGPT comes with a free tier and a subscription-based pricing model. In the free tier, you’d be able to use GPT-3.5 only. While the paid plans starts at $20/month for GPT-4 model.

12. Bard

Bard - Generative AI Tool By Google

When it comes to generative AI tools, Bard by Google truly stands out for a multitude of reasons. Allow me to elaborate on why Bard is a game-changer.

Bard harnesses the cutting-edge AI technology that Google is renowned for. This makes it a formidable ally for a diverse range of users, spanning from seasoned professionals and academics to imaginative creators.

Its capabilities go beyond the ordinary, as it excels in generating a wide array of content, be it in-depth articles, comprehensive reports, or even captivating creative narratives.

Now, here’s the real beauty of Bard – it’s remarkably user-friendly. Integrating Bard into your daily workflow is a breeze, so you can seamlessly enhance your content creation or delve deep into data analysis.

Pricing: Bard is a free generative AI tool that you can use to generate all types of content.

Conclusion: Which is the Best Generative AI Tool for Content Creation?

Now that you have explored all the generative AI toos, I presume that you have found the best one for your content needs.

If you haven’t, you can sign up for their free trial and use the tool. Once you test the tool, you’ll be able to decide better if it serves your needs.

Besides this, all of these tools are personally tested by me and as a matter of fact, I often use some of these tools for my content generation needs.

Lastly, here are a couple of other blog posts that you may like –

Frequently Asked Questions on Generative AI Tools

What are generative AI tools?

Generative AI tools are software solutions that use artificial intelligence to create content, ranging from text to images.

How do generative AI tools improve content creation?

They automate the writing process, generate ideas, and ensure content is engaging and tailored to specific audiences.

Can generative AI tools be used for SEO?

Yes, many of these tools can generate SEO-optimized content to improve website rankings.

Are generative AI tools easy to use?

Most tools are designed with user-friendly interfaces, making them accessible for people with varying levels of tech-savviness.

Is the content created by AI tools unique?

Yes, these tools are programmed to produce unique and original content.

Can these tools adapt to different writing styles and tones?

Yes, many generative AI tools offer customizable settings to match various styles and tones, catering to different brand voices.

Can these tools write in different languages?

Many generative AI tools support multiple languages, enhancing their versatility.

Are there free versions of these tools available?

Some tools offer free versions or trials, but with limited features compared to paid versions.