Are you looking for some of the best email marketing software for bloggers?
As a blogger, you must be looking for a way to grow your audience and increase your revenue. If so, email marketing should be at the top of your to-do list.
But with so many email marketing software options available, how do you choose the best one for your needs?
In this blog post, we’ll take a detailed look at the best email marketing services for bloggers.
I’ve researched and tested multiple options to find the ones that offer the most features, flexibility, and affordability for bloggers like you. Whether you’re just starting out or looking to take your email marketing to the next level, I’ve got you covered.
So, let’s dive in and find the perfect email marketing software for your blog!
Just to give you an idea, here’s an…
Overview & Comparison Of Top Email Marketing Tools For Bloggers
|Sendinblue||Forever-free plan – 9,000 emails/month||Starts at $25/month|
|EmailOctopus||Forever-free plan – 10,000 emails/month||Starts at $8/month|
|GetResponse||Forever-free plan – 2,500 emails/month||Starts at $19/month|
|AWeber||Forever-free plan – 3,000 emails/month||Starts at $14.99/month|
|SendX||No free trial – 14-day money-back guarantee||Starts at $9.99/month|
|Constant Contact||60 days||Starts at $12/month|
|ActiveCampaign||14 days||Starts at $29/month|
|MailerLite||Forever-free plan – 12,000 emails/month||Starts at $10/month|
|Moosend||30 days||Starts at $9/month|
|ConvertKit||Free plan||Starts at $29/month|
Before we explore these software in detail, allow me to educate you on the benefits you will reap when you employ email marketing for your blog.
Benefits Of Email Marketing For Bloggers
Email marketing is an essential tool for bloggers looking to establish and grow their online presence. Here are some benefits of email marketing for bloggers:
- Increased Website Traffic: By including links to your website in your emails, you can drive more traffic to your site and increase your page views.
- Better Audience Engagement: Email marketing allows you to communicate directly with your audience and build a stronger relationship with them, leading to higher engagement and loyalty.
- Improved Brand Recognition: Consistent emails with your blog’s unique voice and style can help increase brand recognition and make it more likely that your audience will remember you.
- Establish Trust & Credibility: By consistently delivering valuable content to your subscribers, you can establish yourself as an authority in your niche and build trust with your audience.
- Targeted Marketing: With email marketing, you can segment your audience based on their interests or behaviors and send targeted messages that are more likely to resonate with them.
- Lead Generation: By offering valuable content or exclusive promotions in your emails, you can encourage your subscribers to become leads and potential customers.
- Easy To Convert: Your subscribers are more likely to buy your product or your affiliated products since they are in constant touch with you. This, in return results in a good stream of income.
- Cost-Effective: Compared to other marketing channels, email marketing is a cost-effective way to promote your blog.
With that being said, I presume that you are now ready to explore all the best email marketing software for bloggers.
Before this, here’s a checklist of features that you should look for in an email marketing solution. Furthermore, there are plenty of external factors as well that you should consider.
Features & Factors To Consider While Choosing The Email Marketing Software
- User-Friendliness: The email marketing software should be easy for you to use and navigate.
- Price: The cost of the email marketing tool should be affordable and within your budget. A free trial or a free plan would be highly beneficial in testing the software first and then committing to its subscription.
- Email Templates: The software should provide a variety of visually appealing email templates that can be customized to suit your blog’s brand.
- Automation: The software should offer automation features such as autoresponders, drip campaigns, and segmentation.
- Integration: It should integrate with other tools and platforms that you are using such as your website, social media, live chat, and CRM.
- Deliverability: The email marketing platform should have a high deliverability rate to ensure that your emails reach your subscribers’ inboxes.
- Analytics: The software should provide detailed analytics and reporting features that can help you track your email campaign’s effectiveness.
- Support: The software provider should offer reliable customer support that is easily accessible to assist you in case of any issues or questions.
Exploring All The Best Email Marketing Software For Bloggers
Based on the list of features and factors listed above, I have created a list of tools that you, as a blogger will find very useful.
I have personally used almost all of these software for once in my blogging career. So I can recommend you these services with utmost confidence.
Let’s start with my favorite…
Sendinblue is powerful and in my opinion the best email marketing software for bloggers who are looking to enhance their online presence.
With a free plan that includes access to all core email features, 300 emails/day, and 40+ email templates, Sendinblue offers an excellent cost-effective solution for bloggers. However, what makes Sendinblue stand out is its comprehensive suite of marketing tools, chat, sales CRM, and transactional emails. These features will you automate tasks and reach your target audience.
Sendinblue also offers round-the-clock support, making it easy for bloggers to troubleshoot any issues that may arise. Additionally, Sendinblue is known for its deliverability and analytics, ensuring that bloggers can track their email campaigns’ success.
Key Features Of Sendinblue That Are Helpful For Bloggers
- Free plan with core email features, 300 emails/day, and 40+ email templates
- Marketing automation tools to streamline tasks and workflows
- Chat feature to engage with website visitors in real-time
- Sales CRM to manage customer relationships and track sales
- Transactional emails to send order confirmations, shipping notifications, etc.
- Advanced email analytics to track opens, clicks, and conversions
- A/B testing to optimize email campaigns
- Deliverability tools to ensure emails reach subscribers’ inboxes
- Integrations with popular blogging platforms like WordPress
- 24/7 customer support to assist with any issues or questions.
Free Trial & Pricing Of Sendinblue
Sendinblue is a free email marketing software for bloggers as it offers a forever-free plan. In this free plan, you, as a blogger can send 300 emails/day. Furthermore, all core features are included in the free plan.
When it comes to pricing, it is based on email sending volume. At the same time, you can add unlimited contacts to your Sendinblue account. Moreover, the higher plan you pick, the more advanced features you would unlock. Here’s an overview of its pricing plans –
- Starter – It starts at $25/month for 20,000 emails/month.
- Business – Starts at $65/month for 20,000 emails/month and advanced features.
- Enterprise – A custom plan.
EmailOctopus is a user-friendly email marketing platform that allows bloggers and small business owners to grow their audience, engage with their subscribers, and set up automated campaigns.
With affordable pricing plans, including a free plan for up to 2,500 subscribers, EmailOctopus offers all the essential features of email marketing at a much lower price compared to other email marketing software.
The platform provides you with customizable templates, embedded forms, and personalized email campaigns to create engaging content. EmailOctopus also offers advanced automation tools such as automated drip campaigns and segmentation, making it easy for bloggers to evaluate audience behavior and plan future marketing campaigns.
Overall, EmailOctopus can be the best email marketing software for bloggers. With the help of this tool, you can create professional and effective email campaigns that drive traffic and engagement to your websites, ultimately increasing your success and brand recognition.
Key Features Of EmailOctopus That Are Helpful For Bloggers
- A wide range of customizable email templates that can be tailored to match your brand and style.
- Easily embeddable forms for your website to capture email addresses and grow your subscriber list.
- Personalized email campaigns that speak directly to your subscribers and increase engagement.
- Automated campaigns that trigger based on subscriber behavior, such as welcome emails, abandoned cart emails, and more.
- Advanced automation tools such as segmentation, tagging, and drip campaigns to help you deliver the right message to the right audience at the right time.
- Integrate EmailOctopus with Zapier to connect with over 2,000 other apps and automate your workflow.
- A native WordPress plugin to send emails directly from and on behalf of your website.
- Detailed analytics to help you track the performance of your campaigns and improve your email marketing strategy.
Free Trial & Pricing Of EmailOctopus
EmailOctopus offers a forever-free plan that allows you to add 2,500 subscribers and send up to 10,000 emails per month. This free plan includes all the basic features like customizable templates, embedded forms, and personalized email campaigns.
Besides this, it also offers affordable pricing plans that increase in price as your subscriber count grows. The paid plans start at just $8 per month for up to 500 subscribers and 10,000 emails per month.
GetResponse is another best email marketing software for bloggers that can help you increase your reach and engagement with your audience.
With its easy-to-use platform, bloggers can create and send professional-looking emails, automate their communication, and grow their email lists. GetResponse offers a variety of features that are specifically designed for bloggers, including customizable templates, landing pages, and webinars.
The software also provides advanced analytics to help bloggers track their performance and optimize their campaigns. You can also easily create different types of email campaigns, such as welcome emails, promotional emails, and newsletters, to keep your audience engaged and informed.
Moreover, GetResponse offers a free trial and affordable pricing plans, making it an ideal choice for bloggers who have a low budget.
Key Features Of GetResponse That Are Helpful For Bloggers
- It provides a variety of customizable email templates that bloggers can use to create visually appealing and professional-looking emails.
- Bloggers can use landing pages to promote their products or services and grow their email list.
- GetResponse allows bloggers to host webinars and connect with their audience in real time.
- The platform’s eCommerce features allow you to create and manage an online store, sell digital products, and automate your sales process.
- GetResponse’s sales funnel feature helps you automate your sales process, from lead capture to conversion.
- The SMS marketing feature enables you to reach your customers on their mobile devices and send targeted messages.
- You can track the success of your email campaigns with advanced analytics.
- It enables bloggers to create different types of email campaigns, including newsletters, autoresponders, and abandoned cart emails.
- GetResponse integrates with a range of tools, including social media platforms, CRM systems, and eCommerce platforms.
Free Trial & Pricing Of GetResponse
For starters, GetReponse offers a forever-free plan that allows you to add up to 500 contacts and send 2,500 emails in a month. Other basic features are also available in this plan.
In terms of premium plans, it offers three pricing plans – Email Marketing, Marketing Automation, and eCommerce Marketing. As the name suggests, these plans are built for specific emailing needs.
The pricing is built on the number of contacts added. You can sign up for yearly or two-year plans to get discounts. GetResponse also offers a 30-day free trial period for any package. For 1,000 contacts, here’s the pricing overview –
- Email Marketing – Starts at $19/month.
- Marketing Automation – Starts at $59/month.
- eCommerce Marketing – It starts at $119/month.
AWeber is another simple yet reliable software that is perfect for bloggers of all experience levels. With a wide range of features such as segmentation, A/B testing, dynamic content, and landing pages, AWeber allows bloggers to create targeted campaigns and visually appealing emails without any coding skills.
Its drag & drop email builder and customizable subscriber data features provide bloggers with the tools they need to create engaging and personalized content. For me, this simple yet highly efficient feature makes it one of the best email marketing software for bloggers.
With outstanding support, AWeber is a great email marketing solution that is best suited for small businesses and bloggers looking to grow their email lists and enhance their email marketing efforts.
Key Features Of AWeber That Are Helpful For Bloggers
- You can segment your email list to send targeted and personalized messages to specific groups of subscribers based on their interests, preferences, or behavior.
- AWeber’s drag-and-drop email builder uses artificial intelligence to suggest images and content based on your brand and audience preferences.
- Bloggers can personalize their emails with dynamic content that changes based on the subscriber’s location, behavior, or other factors.
- It provides customizable landing page templates that you, as a blogger can use to promote your content, products, or services and capture email leads.
- Bloggers can perform A/B tests on email subject lines, content, or layouts to optimize their email campaigns and improve their open and click-through rates.
- You can also integrate AWeber with popular third-party platforms including WordPress and PayPal.
Free Trial & Pricing Of AWeber
AWeber’s pricing is straightforward and competitive, making it an excellent choice for bloggers on a budget. You start for free as it offers a forever-free plan that allows you to add 500 subscribers and send up to 3,000 monthly emails.
Apart from this, the pricing of AWeber is based on the number of subscribers added. Furthermore, you will be able to send unlimited email campaigns to them. And, the higher you go up the plans hierarchy, the more advanced features and limits you will unlock.
Here’s the pricing overview of AWeber for up to 500 subscribers –
- Lite – Starts at $14.99/month.
- Plus – You’d have to start at $29.99/month with advanced features.
- Unlimited – This plan starts at $899/month for more than 100,000 subscribers.
SendX is another best email marketing software for bloggers that provides unlimited email campaigns, advanced email sequences, and email list building capabilities.
It is an intuitive platform that offers an easy-to-use interface for email marketing, even for beginners. SendX offers various features such as email drip campaigns, automation, and segmentation to help bloggers create visually appealing and targeted campaigns without any coding skills.
With excellent 24/7 support, a great autoresponder, 500,000+ free stock photos, and a seamless drag-and-drop editor, SendX is a reliable option for bloggers. Furthermore, its artificial intelligence-powered email builder and customizable subscriber data features provide bloggers with the tools they need to create engaging and personalized content.
Although it has limited email templates, SendX’s deliverability rate of almost 90% makes it a recommended option for bloggers looking for easy-to-use software and custom HTML options.
Key Features Of SendX That Are Helpful For Bloggers
- Email drip campaigns that allow bloggers to send a series of targeted emails to their subscribers over a period of time.
- Automation features that enable you to automate certain tasks and save time in the email marketing process.
- Segmentation options that help bloggers create targeted campaigns based on subscriber data such as interests, location, and behavior.
- Customizable subscriber data fields that allow bloggers to collect and use specific information about their subscribers to create personalized content.
- An AI-powered email builder that suggests content and layout options based on the blogger’s preferences and previous successful campaigns.
- Custom HTML options for bloggers who want to create more advanced and customized email templates.
- A high deliverability rate of almost 90%, which means that you can be confident that your emails are reaching your subscribers’ inboxes.
Free Trial & Pricing Of SendX
The stuff that makes SendX one of the best email marketing software for bloggers is its ability to send unlimited email campaigns. Additionally, you will be able to access all of its features. The only downside of SendX is that it does not offer any free trial.
Although, you will get 14 days money-back guarantee. Furthermore, you will be only charged for the number of subscribers you add to your SendX account.
For this, SendX offers multiple tiers such as –
- $9.99/month for up to 1,000 subscribers.
- $19.99/month for up to 1,001 – 2,500 subscribers.
- $39.99/month for 2,501 – 5,000 subscribers.
And, so on… It goes up to $4,999.99 for 2 million subscribers.
6. Constant Contact
Constant Contact is a popular email marketing software that is perfect for bloggers who need to send occasional emails. It offers affordable plans and easy-to-use features that are ideal for beginners.
The platform includes a user-friendly dashboard with prompts to guide you through basic features. The email builder/editor allows you to drag and drop predefined content blocks, choose from over 300 mobile-responsive templates, and customize fonts. You can send emails to up to 50,000 contacts with the Email Plus plan.
Constant Contact also offers personalized pop-up forms, RSVP forms, polls, online donations, and events from Eventbrite. However, the platform’s SMS campaigns are separate and need to be sent through a different service.
While it may not have as many advanced features as other best email marketing software for bloggers, Constant Contact’s ease of use and affordability make it a reliable and convenient option.
Key Features Of Constant Contact That Are Helpful For Bloggers
- Constant Contact offers a drag-and-drop email builder that makes it easy to create professional-looking emails without any coding knowledge.
- All of Constant Contact’s email templates are mobile-responsive, ensuring that your emails look great on any device.
- You can create customizable pop-up forms to collect email addresses and other information from your website visitors.
- Constant Contact makes it easy to manage your email list and segment your subscribers based on their interests and behaviors.
- You can track the success of your email campaigns with metrics like open rates, click-through rates, and bounce rates.
- If you’re hosting an event, you can easily integrate it with Eventbrite.
Free Trial & Pricing Of Constant Contact
It is one of the only email marketing platforms for bloggers that comes with a whopping 60-day free trial period. You can use it for free without commitment, and once you feel you are ready to subscribe, you can purchase any of its three pricing plans.
All pricing plans offer numerous sub-tiers that are based on the number of contacts imported/added. In addition to this, you’d get basic email marketing features in its Core plan while you’d get advanced features in the Plus plan.
- Lite – It starts at $12/month for 500 contacts and goes up to $430/month for 50,000 contacts.
- Standard – Similarly, this plan starts at $35/month for 500 contacts and goes up to $460/month for 50,000 contacts.
- Premium – Lastly, in this plan, the pricing starts at $80/month for 500 contacts and goes up to $575 for 50,000 contacts.
ActiveCampaign is one of the most powerful email marketing and automation platforms that offer a range of features to help bloggers build strong relationships with their subscribers.
With ActiveCampaign, bloggers can create personalized email campaigns, set up effective funnels, landing pages, email and text campaigns, and more. The platform’s marketing automation tools allow bloggers to customize their automation process based on specific goals and objectives, while its segmentation features enable them to segment their email lists based on various categories.
Additionally, ActiveCampaign offers a map tool that enables bloggers to visualize the user journey and add different conditions and triggers to their campaigns. With its all-in-one marketing solution, ActiveCampaign is the best email marketing software for bloggers looking to take their email marketing to the next level.
Key Features Of ActiveCampaign That Are Helpful For Bloggers
- ActiveCampaign provides powerful automation tools that allow bloggers to create targeted campaigns.
- The platform allows bloggers to segment their email lists based on a variety of factors, such as location, interests, and behavior.
- The software provides an easy-to-use landing page builder that bloggers can use to create custom pages to promote their products, services, or content.
- With ActiveCampaign, bloggers can create and send personalized email and text campaigns to their subscribers.
- The platform provides a visual representation of the user journey, allowing bloggers to track how subscribers interact with their content and identify areas for improvement.
- Apart from contact scoring, ActiveCampaign enables you to track purchases and memberships on your website.
- It offers seamless integration with WordPress and other third-party apps.
Free Trial & Pricing Of ActiveCampaign
ActiveCampaign also offers a 14-day free trial for users to test out the software and its features before committing to a paid plan. The free trial includes access to all basic and some advanced features of the software.
Next, once you are happy and find that it will cater to your needs, you can subscribe to its premium plan. Currently, it offers four pricing plans that support unlimited email sending. Moreover, you’d unlock advanced features in higher plans.
Here’s the pricing overview –
- Lite – It will cost you $29/month.
- Plus – Similarly, this plan will cost you $49/month.
- Professional – This plan is chargeable at the rate of $149/month.
- Enterprise – A custom plan for large teams.
MailerLite is a popular email marketing automation tool designed to help bloggers, small businesses, and entrepreneurs grow their audience and revenue. Its simple, user-friendly interface and excellent customer service make it a popular choice among over 1.4 million happy customers worldwide.
With features like customizable templates, landing pages, signup forms, pop-ups, drag and drop editor, personalization, and automated email series, MailerLite provides bloggers with everything they need to engage their audience and grow their email list. Hence, it naturally qualifies as the best email marketing software for bloggers.
It also offers a free trial of premium features with no credit card required to help users test out the software and its features before committing to a paid plan. With MailerLite, bloggers can create beautiful, personalized emails that resonate with their audience. Furthermore, it also enables you to drive traffic to your website, all while building strong relationships with your subscribers.
Key Features Of MailerLite That Are Helpful For Bloggers
- Customizable email templates to create professional-looking newsletters and email campaigns.
- Landing pages and signup forms to capture email addresses and grow your email list.
- Pop-ups to grab your website visitor’s attention and encourage signups or sales.
- A drag-and-drop editor that makes it easy to design emails and landing pages without coding knowledge.
- Personalization options to make your emails feel more personal and relevant to your subscribers.
- Automated email series to save time and nurture your audience with targeted messaging.
- A/B testing to optimize your emails for better open and click-through rates.
- Detailed analytics to track the success of your email campaigns and make data-driven decisions.
- Integration with WordPress and other third-party apps to amplify your email marketing efforts.
Free Trial & Pricing Of MailerLite
One of the greatest characteristics of MailerLite that I personally like is its 30-day free trial period. You get to test the software without having to add your credit card details. Apart from this, this email marketing platform for bloggers offers a forever-free plan. In this free plan, you can send up to 12,000 emails to 1,000 subscribers in a month.
If you have higher emailing requirements, you can subscribe to its premium plans. It offers pricing based on the number of subscribers added. Here’s the pricing overview –
- Growing Business – Starts at $10/month for 1,000 subscribers and unlimited emails.
- Advanced – Starts at $21/month for 1,000 subscribers, unlimited emails, and advanced features.
Moosend is a top-rated email marketing automation tool that provides an intuitive email editor, responsive email templates, and robust automation features. It is an ideal email platform for bloggers who want to create professional-looking emails, capture email addresses, and nurture their audience with targeted messaging.
With Moosend, bloggers can easily create and send newsletters, sales promotional emails, transactional emails, and company announcements to their subscribers. The software offers features like a drag-and-drop email builder, email templates, RSS feeds, marketing automation, segmentation, personalization, online forms, integrations, and customer support, making it one of the best email marketing software for bloggers and small businesses.
Moosend’s detailed analytics and A/B testing features help bloggers track the success of their email campaigns and optimize their strategy to grow their audience and revenue. Try Moosend’s free plan today and experience how it can help you take your email marketing strategy to the next level.
Key Features Of Moosend That Are Helpful For Bloggers
- Moosend’s email editor is easy to use and allows bloggers to create professional-looking emails without any coding skills.
- It offers a wide range of responsive email templates that look great on any device, making it easy for bloggers to create engaging emails.
- The marketing automation features allow you to create targeted messaging and nurture your audience based on their behavior and preferences.
- The A/B testing feature of Moosend allows bloggers to test different elements of their email campaigns to optimize their strategy and improve their results.
- Detailed analytics allow bloggers to track the success of their email campaigns and make data-driven decisions to improve their strategy.
- Moosend integrates with a wide range of third-party tools, making it easy for bloggers to connect their email marketing with their other marketing channels.
- Online forms allow bloggers to capture email addresses and grow their audience with ease.
Free Trial & Pricing Of Moosend
Moosend’s pricing plans are competitive and offer a wide range of features for bloggers and businesses of all sizes.
It comes with a 30-day free trial wherein you’d be able to send unlimited emails to your subscriber.
Besides this, there are a couple of pricing plans that offer more advanced features and customization options for bloggers with more complex needs. The pricing is based on the number of subscribers added. Lastly, no matter which plans you pick, you’ll get unlimited email-sending credits.
- Pro – Starts at $9/month for 500 subscribers.
- Enterprise – A custom plan with highly advanced features.
ConvertKit is another powerful email marketing software designed specifically for bloggers, podcasters, course creators, and YouTubers. With its user-friendly interface and drag-and-drop email editor, ConvertKit makes creating professional-looking emails and forms a breeze.
Moreover, its advanced automation tools allow you to segment your subscribers and tag them based on their behavior, which enables you to send targeted messages to specific individuals. ConvertKit also offers features like landing page creation, email automation templates, and the ability to sell digital products and subscriptions.
With its excellent deliverability rates and flexible user-subscription management, ConvertKit is the best email marketing software for bloggers who want to capture email addresses and nurture their audience with targeted messaging.
Key Features Of ConvertKit That Are Helpful For Bloggers
- User-friendly interface that comes with a drag-and-drop email editor to create customizable email templates.
- Advanced automation tools for segmenting subscribers and sending targeted messages in a timely manner.
- Ability to track subscriber behavior and engagement to help you evaluate your email marketing strategy.
- Built-in landing pages and forms for capturing email addresses and growing your email lists.
- Integration with popular blogging platforms like WordPress and Squarespace.
- Option to create email sequences and drip campaigns to nurture subscribers.
- A/B testing functionality to optimize email performance.
- Robust reporting and analytics to track email metrics and ROI.
Free Trial & Pricing Of ConvertKit
ConvertKit offers three pricing plans – Free, Creator, and Creator Pro.
The Free plan allows users to have up to 1,000 subscribers and send unlimited emails, but it lacks some advanced features like automation and integrations.
The Creator plan starts at $29 per month for up to 1,000 subscribers and includes all features, including automation and integrations. The pricing increases as the number of subscribers increases.
The Creator Pro plan starts at $59 per month for up to 1,000 subscribers and includes all features of the Creator plan, plus advanced features like Facebook custom audiences, subscriber scoring, and a newsletter referral system.
ConvertKit also offers a 14-day free trial for the Creator and Creator Pro plans. You can cancel their subscriptions at any time, and ConvertKit offers a 30-day refund policy for annual plans.
The Verdict – Which Is The Best Email Marketing Software For Bloggers?
Now that you have explored all the top software that you, as a blogger can pick, it’s time for you to make a decision.
If you are still unclear on which email marketing service to pick, I recommend trying the software first. All of the above-mentioned software offers a free trial. Once you use it, you’ll be able to decide better.
Although, if you are short on time, you go with either Sendinblue or GetResponse. Both of them possess a huge experience and are regarded as one of the best email marketing software altogether.
You can’t go wrong with these two software if you adhere to the right email marketing practices.
Lastly, here are a couple of other relevant blog posts that you may like –