10 Forever Free Email Marketing Softwares For Beginners

Are you looking for free email marketing softwares to send emails to your subscribers or customers?

I get it… You might be just starting out and it is nearly impossible (and obviously foolish) to spend on “expensive” email marketing services.

So, to help you reach your subscribers’ or customers’ inbox, I am going to list 10 forever free email marketing softwares for beginners.

Yes, you’ve read it right – they are forever free to use.

Keep reading the article for in-depth knowledge of the mentioned softwares, email sending limits, features and value offered in their corresponding free plan.

But for now, here’s a –

Quick Preview Of 10 Best Free Email Marketing Software

Before we dive into details, here’s a quick sneak-peek of free tools that we are going to cover in this article.

Email Marketing SoftwareMonthly Email Sending LimitDaily Email Sending LimitSubscriber Limit
Zoho Campaigns12,000None2,000
Benchmark Email250NoneUnlimited

Let’s start exploring them in detail –

1. Sendinblue

When it comes to offering the best free email marketing services there’s no one better than Sendinblue. And, consequently, it proudly hogs the first spot in this list. The software is well equipped with all the essential email marketing features such as email builder, list management, marketing automation, as well as transactional SMTP service.

Besides this, Sendinblue also offers several other marketing modules such as chat widget, CRM, sign-up form builder, etc. in the free plan itself. If you’d like to further extend your marketing efforts, you can subscribe to its premium plans and unlock advanced features like landing page builder, Facebook ads, etc.

Sendinblue - Free Email Marketing Softwares

What’s Included In The Sendinblue Free Plan?

Sendinblue has been very generous with what they have to offer for free. It includes a monthly quota of 9,000 emails with 300 emails/day sending limits. Mind you, there is no limit on the number of contacts or subscribers.

Assuming that you are just starting out, Sendinblue comes out to be a good pick for a free email marketing tool.

And, once you have gained a lot of traction and started earning, you could upgrade anytime. The premium plan starts at $25/month which allows you to send 10,000 emails/month to unlimited contacts. And, as soon as you upgrade, the daily sending limit is lifted. Keep in mind that you get a plethora of advanced features in premium plans.

Other Reasons To Opt Sendinblue?

Here are some more reasons that show why Sendiblue is considered as the best free email marketing software –

  • A powerful Drag & Drop email builder that allows you to create responsive email templates.
  • An array of 65 ready-made newsletter templates.
  • Pay as you go SMS marketing.
  • Ability to A/B test your email campaigns.
  • Flexibility to add unlimited contacts and use advanced segmentation.
  • Sign up forms to grow your emailing lists.
  • A full-fledged sales CRM.
  • Triggered based transactional emails (sign up confirmation, etc.).
  • Marketing automation.
  • Real-time reporting of your email campaigns.
  • Easy integration with your WordPress site, Shopify store, and other platforms.

Who Should Opt Sendinblue?

If you are an eCommerce business owner, you can use Sendinblue’s marketing automation and transactional email services to your advantage. You could further use the advanced contact segmentation to create targeted contact lists.

Since there’s a daily sending limit in the free plan, sending a small number of relevant emails to targeted contacts would reap maximum benefits.

Also, if you are a blogger on WordPress (just like me), you could seamlessly connect your website with Sendinblue. This makes Sendinblue as my preferred free email marketing tool.

2. MailerLite

MailerLite is one such name in the email marketing niche that I feel didn’t get the deserving recognition and fame. Its constant improvements in terms of email marketing performance and features are definitely worth considering. And, despite being not so famous, it is one of my favorite free email marketing softwares.

If you are looking for purely an email marketing tool, not thing could beat MailerLite. It packs all the basic & important email marketing features like drag & drop editor, newsletter templates, A/B testing, subscriber management, email automation, surveys, landing pages, etc. With so much value packed in just the free plan, it definitely catches the eye of new email marketers.

MailerLite - Best Free Email Marketing Software

What’s Included In The MailerLite Free Plan?

MailerLite has strategically devised a good free plan that allows you to send 12,000 emails in a month to 1,000 subscribers. You’d be also glad to know that MailerLite doesn’t impose any daily sending limit.

However, in spite of having a decent email sending quota, the MailerLite free plan doesn’t offer you pre-made newsletter templates. You’d have to craft them on your own.

But if you’d want to access these templates and other advanced features, you can upgrade your free account. The paid plans start at $10/month which allows you to send unlimited emails to 1,000 subscribers.

Other Reasons To Opt MailerLite?

MailerLite claims to be a complete email marketing solution. This means that there are other complementary features that you get in the free plan.

  • An easy-to-use drag & drop newsletter builder.
  • Ability to create mobile-friendly emails and templates.
  • An in-built photo editing module with file storage.
  • Landing pages along with an unsubscribe page builder.
  • Advanced subscribers segmentation.
  • Flexibility to embed sign-up forms or show them as pop-ups.
  • Complete email automation with tagging.
  • Facility to A/B test your email campaigns.
  • Track email campaign performances.
  • Conduct surveys.
  • Tons of third-party integrations and API support.

Who Should Opt MailerLite?

MailerLite has been trusted as one of the best free email marketing tools by almost everyone. All because of its soaring popularity.

So, if you are a blogger, eCommerce business owner, online instructor, or small to medium-sized businesses, MailerLite will offer satisfactory email marketing services, and that too for free.

3. SendPulse

SendPulse is yet another example of a young email marketing platform that has significantly outranked other free email marketing softwares. That’s not the end of it – When you employ SendPulse, you get it as a 6 in 1 marketing platform i.e. email marketing, SMS marketing, web push notifications, landing pages, CRM, and chatbots.

Apart from this, you’d also love to know that it also offers an SMTP service with a free plan. You can use its SMTP servers to send promotional as well as transactional emails. If you look at the bigger picture, SendPulse offers all the features to enhance your email marketing campaigns.

SendPulse - Free Email Marketing Tool

What’s Included In The SendPulse Free Plan?

If you sign up for the free plan of SendPulse, you’d be allowed to send 15,000 emails to 500 subscribers in a month.

And, guess what? There is no sending limit in the free plan. And, some of the advanced features are also included.

The SendPulse free plan has been devised to furnish your email sending needs. Although, if you want to extend the monthly sending quota, you can upgrade anytime to paid plans. Premium plans start at $8 that enables you to send unlimited emails to 500 subscribers.

Other Reasons To Opt SendPulse?

If you aren’t already convinced that SendPulse is an adequate choice for your free email marketing platform then you’d be glad to know that it also provides –

  • A Drag & Drop email builder and editor.
  • Up to 100 email and newsletter templates.
  • Email scheduler and the ability to send to non-opens.
  • Marketing automation for 5 events.
  • A/B testing.
  • Subscription forms and 4 ways to share/display them.
  • Detailed email campaign stats.
  • Advanced subscriber segmentation.
  • Unlimited web push notifications for 10,000 subscribers.
  • Facebook chatbot with 10,000 messages/month for unlimited subscribers.

Who Should Opt SendPulse?

Clearly, SendPulse has been built for all marketers, be it a newbie or an expert. Since it is a multi-channel marketing platform, you could reap benefits from all possible angles.

Having said that, small to medium-sized businesses also have a great chance to grow their business without having to spend a single penny.

4. MailChimp

It is quite safe to say that every article or blog that features Mailchimp, labels it as one the best free email marketing platforms. The reason is simple – it is one of the oldest email marketing services and knows how email marketing should work. And, it would be foolish of me to not mention Mailchimp in this list of free tools and software.

Although, unlike other platforms, Mailchimp has grown from just an email marketing software to a full-fledged marketing suite. It means that besides email marketing, you’d get all the other marketing features like CRM, landing page builder, social media ads, etc. And, that is why top brands like Vimeo, TED, etc. have been using Mailchimp for nearly a decade now.

Mailchimp - Free Email Marketing Platform

What’s Included In The Mailchimp Free Plan?

Among all the possible factors that make Mailchimp the best free email marketing software is its free plan. This enables you to send 10,000 emails in a month to 2,000 contacts. Moreover, there’s a 2,000 emails/day sending limit.

If you are new to email marketing then the free plan should be enough. However, if you represent a small business, you may require advanced features and larger email sending limits.

You can unlock some of the features and extend sending limits by subscribing to its premium plans. The cheapest Mailchimp plan starts at $9.99/month for 500 contacts. But it allows you to access some restricted features like A/B testing and all pre-built templates.

Other Reasons To Opt Mailchimp?

The Mailchimp offers so many valuable features like in the free plan itself –

  • The mighty Drag & Drop email builder.
  • A few landing pages.
  • Basic ready-made templates of newsletters and landing pages.
  • Pop-up forms.
  • Audience dashboard.
  • Tags and segmentation.
  • A Social Media posting module.
  • Ability to launch Facebook and Instagram ads.
  • Single-step marketing automation like welcome email, order confirmation email, etc.
  • Basic reports and insights.
  • Easy integration with 200+ third-party apps.

Who Should Opt Mailchimp?

Many bloggers love it since it caters to their basic needs and lower sending requirements.

Also, if you are an entrepreneur or a small business owner, you could give Mailchimp a try and see why it is still considered one of the best free email marketing tools.

Having said that, you must also know that Mailchimp is also known for banning or limiting its customers. So you must strictly follow and adhere to fair email marketing practices.

5. EmailOctopus

EmailOctopus may be the newest entry in the list of best free email marketing platforms. That’s because it used Amazon SES to send your emails. But with constant software development, the software has been upgraded to the point where you can use their own delivery engines to send your emails for free. Trust me, I have used EmailOctopus before and I was blown away by its simplicity and overall efficiency.

Another reason that’s worth mentioning to you is that it is an affiliate-friendly email marketing service. So if you are an aspiring affiliate marketer, you can conduct email marketing for your affiliate promotions without getting banned (you should adhere to their terms & conditions nonetheless).

EmailOctopus - Best Free Email Marketing Platforms

What’s Included In The EmailOctopus Free Plan?

This email marketing platform believes in simplicity and ease of use. This is very well reflected in its offerings included the free plan.

Speaking about the email sending capabilities, you could send 10,000 emails/month to 2,500 subscribers for free. And, that too with their own delivery servers.

If you ever feel to increase your emailing threshold, you could upgrade to its premium plans that start at $20. This first premium plan would enable you to send 50,000 emails/month to 5,000 subscribers.

Note – EmailOctopus also have a secondary option – EmailOctopus Connect. This option would allow you to send your emails after connecting with your own Amazon SES account. Pricing plans for EmailOctopus Connect is built around the number of subscribers (there’s a free plan too). But you’d have to separately pay to Amazon, depending on your emailing volume.

Other Reasons To Opt EmailOctopus?

  • EmailOctopus takes email sending very passionately. So it is obvious that they offer features that will enhance your email marketing performance.
  • Easy to use Drag & Drop builder.
  • Several responsive email templates.
  • Fluidic automation for trigger-based or drip email campaigns.
  • Real-time analytics and reports.
  • Editable subscription or sign up forms.
  • Automatic spam & bounce handling.

Who Should Opt EmailOctopus?

Don’t let the simplicity of EmailOctopus make you feel that it is just a mediocre free email marketing tool. You’d be glad to know that it is very flexible and “open” for everyone.

So if you are a blogger, author, eCommerce business owner, cryptocurrency enthusiast, affiliate marketer, or even charities, EmailOctopus could be your ideal pick.

6. Omnisend

Omnisend is one of the newest members of the free email marketing softwares club. It started as a simple email marketing tool but now, it specializes in eCommerce email marketing and automation. According to me, it is one of the best email marketing platforms for Shopify stores and eCommerce business owners as of now.

The best part about Omnisend is that once you integrate it with your eCommerce store, it could potentially import all your products in the email template. With the help of this, you can create multiple personalized email campaigns with discount codes for your customers. Although, you should know that you will only get basic email marketing features in the free plan.


What’s Included In The Omnisend Free Plan?

The team behind Omnisend has curated a new forever free plan that offers access to all the features and tools. This involves a monthly sending quota of 500 emails to 250 subscribers or customers.

In addition to this, the free plan comes with 60 international SMS sending credits as well. Moreover, you will also be able to display 500 web push notifications.

However, to increase your email sending limits, SMS sending capabilities, and displaying more web push notifications, you may have to upgrade your plan. The premium plans of Omnisend start at $16/month for 500 contacts.

Other Reasons To Opt Omnisend?

Here are some more features and benefits that come along with Omnisend that you can use for your email marketing campaigns.

  • A flexible Drag & Drop email builder.
  • Responsive email templates.
  • A built-in image editor.
  • Product content block for product information.
  • Sign up forms with sign up boxes.
  • A few landing pages.
  • Customer or subscriber segmentation.
  • Detailed reports with clickmap.
  • Seamless integration via Zapier.

Who Should Opt Omnisend?

After checking out features, you might have realized that Omnisend is perfect for eCommerce – startups to mid-large sized businesses.

So if you are selling anything online you can subscribe to its free plan and appoint Omnisend as your free email marketing platform.

7. Moosend

Have you ever fancied sending unlimited emails for free? Moosend has all the means to help you achieve this special feat. Apart from being one of the free email marketing softwares with the greatest sending capabilities, it will also offer all the essential email marketing features for your early marketing days.

Despite the unlimited emailing credits for all the plans, Moosend has managed to keep its sender reputation quite high. And, that is why some of the top brands such as Dominos, WWF, Vogue, etc. are using this bulk emailing solution. Its unlimited email sending feature is quite the highlight for new as well as experienced email marketers.


What’s Included In The Moosend Free Plan?

If I get to answer this is a single word – Everything. The Moosend free plan is packed with all the features and allows you to send unlimited free emails to 1,000 subscribers.

Lastly, when you have gathered 1,000 subscribers and expecting to cross this threshold, you can opt for its premium plans. For 2,000 subscribers, you’d have to only pay $10/month.

Other Reasons To Opt Moosend?

Apart from allowing you to send unlimited emails, Moosend has a ton of unique and advanced email marketing features.

  • Amazingly simple Drag & Drop builder.
  • Responsive and editable email templates.
  • Subscriber segmentation.
  • Advanced yet easy marketing automation with workflows.
  • Real-time insights of email campaigns.
  • Many third-party integrations.
  • A/B testing.
  • Sign up or opt-in forms.
  • Email personalization and custom fields.

Who Should Opt Moosend?

Moosend is one of the best free email marketing tools that does not restrict you with email sending. After noticing this, many bloggers, eCommerce businesses, marketing agencies, affiliate marketers, publishers, and even travel agencies have started using Moosend.

Again, due to so many features and overall value we get in the free plan, it becomes really hard to neglect it.

But to get everything for free, you still have to pay a price. And, that price is the compromise in your email delivery.

Due to so many users from different niches are sending “unlimited” emails, its IP and server reputation may have been tarnished. But if you are still happy with compromised email delivery, there’s nothing better than Moosend.

8. Mailjet

Mailjet is a recognized software that is successfully offering the best free email marketing services for quite a while now. Its SMTP servers have created a lot of buzz in the past years and because of it, Mailjet’s email marketing services have also flourished. All thanks to its beginner-friendly email builder and customer support team

Although, after Mailjet getting acquired by Mailgun in 2019, email deliverability testers found a significant rise in the emails sent via Mailjet. So if you want an expert email marketing service with better email deliverability performance, Mailjet is your safest bet. And, just like some of its competitors, it also offers a multi-functional SMTP service.

Mailjet - Best Free Email Marketing Tools

What’s Included In The Mailjet Free Plan?

Since Mailjet SMTP servers are a show stopper, they have constructed their free plan around it. The free plan would allow you to send only 6,000 emails in a month with a 200 emails/day sending limit.

I know it’s not much but they have tried to compensate it by allowing you to import and manage unlimited contacts.

Nonetheless, if you sign up on Mailjet, and realize that you need more sending power, you can upgrade to its premium plans. The paid plans start at $9.65/month and will allow you to send 30,000 emails/month.

Other Reasons To Opt Mailjet?

I may have painted a picture where you may find Mailjet a bit restrictive or not good enough. Allow me to change that by listing its other features –

  • An advanced Drag & Drop email editor.
  • Several pre-crafted email templates.
  • Ability to manage unlimited contacts.
  • Email personalization.
  • Advanced statistics and reporting.
  • Sign up forms.
  • Transactional suite.
  • Powerful SMTP relay servers.
  • Easy third-party integrations.

Who Should Opt Mailjet?

If you are a blogger, I would suggest you look for other free email marketing softwares. Mailjet is not for you.

But if you are an eCommerce business owner or a SaaS company then Mailjet will do wonders for you. As I said earlier, its SMTP servers and transactional suite are extremely efficient and capable enough to deliver your trigger-based emails.

9. Zoho Campaigns

It was almost inevitable that an app from the mighty Zoho would be featured among free email marketing softwares. Zoho Campaigns has deservingly earned its place on this list because of its software development, performance, and set of features. Not to forget, since it is an application of Zoho, you will be able to easily plug your Zoho Campaigns account with all the Zoho apps as well.

And, as always, Zoho Campaigns impresses new email marketers by providing them a sleek drag & drop email builder with tons of readymade templates. You’d also get other important email marketing features in the free plan.

Zoho Campaigns - Best Free Email Marketing Services

What’s Included In The Zoho Campaigns Free Plan?

Zoho has been more than generous with the free plan. Zoho Campaigns allows you to send free 12,000 emails to 2,000 contacts in a month.

You’d be pleased to know that you won’t be imposed any per day sending limit in the free plan.

With that being said, you have the flexibility to upgrade to premium plans according to your emailing volume or number of subscribers. If you choose the email-based plan, you’d get all the basic email sending features. However, if you choose the Subscriber-based plan, you’d get everything, including the email automation feature.

Other Reasons To Opt Zoho Campaigns?

Zoho is known for providing many benefits in the free plan for all of its applications. And, the same is the case with Zoho Campaigns.

  • An efficient Drag & Drop email builder.
  • Ready-made templates library.
  • Subscriber management with advanced segmentation.
  • Customizable sign up forms.
  • Automatic removals of bounce and unsubscribes.
  • Email delivery based on subscriber’s timezone.
  • A/B testing, tagging, and dynamic content.
  • Email social sharing.
  • eCommerce and survey email campaigns.
  • Detailed emailing statistics and reports.
  • Automatic social media marketing on Facebook, Twitter, and LinkedIn.
  • Easy integration with all Zoho apps and other third-party applications.

Who Should Opt Zoho Campaigns?

Every one..!! Yes, according to me, Zoho Campaigns have everything for all kinds of businesses and users.

So if you are a new blogger, online coach, eCommerce owner, or anyone from small to large-sized businesses, Zoho Campaigns could be your best free email marketing software.

10. Benchmark Email

Benchmark Email is one of the oldest free email marketing softwares. And, because of this, they have gained a lot of experience and a loyal customer base. The software proudly talks about it being simple enough for new users and efficient enough to drive maximum ROI. Hence, it would have been illogical to not feature it on our list.

Just like some of the other free solutions mentioned in this article, Benchmark Email is purely an email marketing service. That is, you’d get access to features like email builder, marketing automation, landing pages, lead generation, and reporting. Not to forget, you can also integrate it with other third-party software to enhance your email marketing experience.

Benchmark Email

What’s Included In The Benchmark Email Free Plan?

You’d be surprised to know that Benchmark Email only allows you to send 250 emails in a month for free. However, you’d have full freedom to import as many subscribers as you want.

But considering that 250 free emails you send are assured to reach your subscriber’s inbox, it is worth it.

Having said that, if you feel (I know you will) that the free plan doesn’t offer desired email sending capabilities then you can upgrade to paid plans. All you have to do is pay $13.99 per month and start sending unlimited emails to 600 subscribers.

Other Reasons To Opt Benchmark Email?

It is true that Benchmark Email has a decent record of email delivery. And, to add the cherry on the top, they are offering several email marketing features such as –

  • Incredibly simple Drag & Drop email builder.
  • Mobile-friendly email and newsletter templates.
  • Editable sign up forms.
  • Just the basic drip email campaigns.
  • RSS email campaigns.
  • Survey and poll email campaigns.
  • Subscribers list management with segmentation.
  • Live reporting and heatmaps.
  • Social Media and other integrations.

Who Should Opt Benchmark Email?

It is quite obvious that no matter how many unique features Benchmark Email may provide, it only comes down to monthly email sending quota. Also, marketing automation is only available in the paid plans.

Because of this, it may not be a suitable choice of a free email marketing platform for eCommerce or someone who has significantly greater email sending requirements. Choosing some other options would be wise.

That being said, Benchmark Email is not at all bad for someone who requires a handful of emails. So the blogger in early stages or SaaS companies could employ Benchmark Email for use.

Final Thought & Personal Recommendations

Now that you have a complete, detailed list of 10 forever free email marketing softwares for beginners, all you have to do now is sign up on your desired platform and start sending emails for free.

If you are still confused then you may sign up on each of the 10 free email marketing softwares and decide which one will truly serve the purpose.

But this requires time and dedication.

So to lend you a helping hand and also to save your time, I will be listing my personal recommendation.

Digital Marketing Tipsy’s Tip

1. Undoubtedly, we are inclined to go with Mailchimp. This is because it offers one of the best free plan packages and also due to its reputation. But you should know that Mailchimp is notoriously famous for banning new users if they violate their terms of services. So if you promise to be fair then go with Mailchimp. Remember, it’s a high risk, high reward gamble.

2. Talking about simplicity, flexibility and overall value, the obvious choice for me would be Sendinblue. I am personally using this and honestly loving it.

3. In the end, if I had to pick the best free email marketing software then I would get MailerLite. No matter what tasks or goals you may want to achieve, MailerLite will help you get that.

If you still wish to explore more, consider checking out following articles about –

Lastly, if you have any doubts about these free email marketing softwares, feel free to drop your queries in the comments section.

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