GetResponse Website Builder – Features, Tutorial, Pros & Cons

The latest buzz in the digital marketing space is the launch of GetResponse Website Builder.

If you have landed on this blog then I am assuming that you are trying to understand what makes this website builder so unique.

Since the GetResponse team has launched the builder in May 2021, it remains relatively new to marketers and business owners.

This means that there are no hands-on reviews of GetResponse Website Builder, breakdown of its features, analysis of its pros & cons, and customer testimonials (except on GetResponse official site).

So I took the liberty to test out the newly launched website builder for you and see what the fuss is all about.

Here’s what we are going to cover in this article –

Without any further ado, let’s start with exploring…

What Is GetResponse Website Builder?

If you are into digital marketing, I’m quite sure that you may have heard or know GetResponse.

It is one of the best email marketing services that has grown to become an omnichannel marketing platform. In simple terms, it means that in addition to email marketing, GetResponse also provides other marketing features like web push notifications, live chat widget, social media ads, etc.

Now, taking its development cycle forward, the GetResponse team has launched a website builder.

GetResponse Website Builder is a unique builder that uses artificial intelligence to create full-fledged business websites without having to deal with custom coding.

GetResponse Website Builder

The characteristic that makes this site builder unique and a stand-out tool from all the other conventional website builders is the availability of A.I.

It smartly leverages artificial technology to first ask a few basic questions about your business and based on your answers, it creates a personalized website in just a matter of a few minutes.

You can of course create a website from scratch with the blank template but why would you want to do the heavy lifting? Everything is taken care of by the builder.

If you want to set the color palette to match your brand or if you want to further customize it to meet your requirements then it is possible with the GetResponse Website Builder.

The prime goal of this new GetResponse tool is to help users quickly develop a digital presence and scale their companies, saving time and money.

With that being said, I presume that you might be curious to know what features this website builder packs…

Key Features Of GetResponse Website Builder

Besides the site builder being unique in all senses, there are some of its features that make it an absolute beast for website building.

Here are some of the most notable features that will enhance your site building process –

1. Use Of Cutting Edge A.I.

GetResponse Website Builder - Using Artificial Intelligence

Have you ever thought that just by answering a few questions about your industry and styling preferences, you could automatically create a business website?

As astonishing as it may sound, it is indeed possible with GetResponse.

The artificial intelligence used in the website builder asks you a few basic questions about your company, business industry, preferences, and styling. After answering these questions, it will automatically create a robust website for you with multiple web pages.

2. Flexible Designs & Customizations

GetResponse Website Builder - Flexible Designs & Customizations

Now, if you feel that your newly generated website lacks your personal touch, you can effortlessly make the required designing adjustments.

Even after generating your website, the GetResponse Website Builder allows you to customize the color, fonts, and other styling elements of your site. Moreover, it comes with the Unsplash integration, allowing you to use stock images on your website.

Not just this but the builder also eliminates the need of relying on expensive site developers or dealing with custom codes yourself. It also enables you to negate the use of vulnerable plugins.

Ultimately, the website created with this builder is perfectly responsive for mobile devices as well.

3. DIY Site Building Experience

GetResponse Website Builder - Readymade Site Templates

While the website builder will do all the heavy lifting for you, it also allows you to take full control of your website creation.

For this, it enables you to create your website from scratch by choosing a blank template.

After this, it provides you with all the key elements for your website to make it visually appealing and conversion-oriented at the same time.

Besides this, it also provides you with a library of ready-made site templates that can be customized to match your brand style.

Not to forget, your website building experience is facilitated by a sleek drag & drop editor.

4. Inbuilt Pop-Ups

GetResponse Website Builder - Inbuilt Pop Ups

If you are using a conventional website for your business, you’d have to either depend on a plugin or script (custom code) to give you the function of website pop-ups.

However, if you choose the website builder of GetResponse, you’d get the pop-ups as a built-in module for your website.

You can configure the settings to timely trigger pop-ups and it will definitely help you improve your conversions or opt-ins for your website.

5. Complete Website Solution

GetResponse Website Builder - Free Domain

If you create a website using the GetResponse builder, the platform itself will host the website for you. You don’t have to purchase site hosting separately.

In addition to this, GetResponse also offers domain services. Meaning, you can either use the free domain or purchase a premium custom domain for your website.

Moreover, if you already have a website, you get to connect with your GetResponse site to match your brand.

Lastly, all the sites built and hosted on GetResponse will have SSL certificates for maximum security.

6. SEO Friendly

To get maximum visibility and organic traffic for your website and web pages, GetResponse Website Builder enables you to configure SEO settings.

You can effortlessly add metadata for titles & descriptions for your pages, and also change the URL slugs to include keywords. At last, you can also choose if you’d want search engines to show a particular web page in search results.

7. Insightful Performance Analytics

At the end of the day, everything comes down to how well your website performs.

To be able to gauge your performance, GetResponse offers an analytics dashboard that allows you to monitor key site metrics like traffic, devices, location, click tracking, and forms/popups.

Apart from all the features mentioned above, if you are still looking for more reasons to use this new website builder, here are some of its most notable benefits –

Why Should You Choose GetResponse Website Builder? (Key Benefits)

The prime benefit that comes with the GetResponse Website Builder is that it seamlessly interacts with all the other GetResponse features and tools.

To paint a clearer picture, allow me to narrate a scenario –

Imagine you have created a website on other platforms like Wix, Weebly, or even WordPress. Now, you’d have to install plugins to add extra features like landing page builder, pop-up builder, etc.

Not to forget, you’d have to get your hands in custom codes to be able to add script/code snippets for live chat widget, analytics, social media ads, and email autoresponders.

Clearly, you are going to have to face a lot of complexities and spend a lot of time to reach the desired end product.

But if you pick GetResponse website builder, all of these features come together with it.

GetResponse All In One Marketing Solution

You can easily create a website, add pop-ups, sign-up forms, and a live chat widget on your web pages. The leads collected through these modules will be automatically added to your email lists in the GetResponse account.

Later, you can manage it or segment it according to your needs.

Besides this, you can also send email newsletters to all of your leads from within the single dashboard and also analyze its performance. And yes, marketing automation and sales funnel building is also possible in GetResponse.

Clearly, GetResponse is an all-in-one, omnichannel marketing solution for your business. And, the website builder is only going to give your business a digital face & presence.

Apart from all of this, it also…

  • Saves you a lot of time by automatically creating a website
  • Saves you a great deal of money by eliminating expensive web developers

And of course, as said, it offers all marketing solutions under one roof.

Now the question comes…

Who Can Use GetResponse Website Builder?

Here’s an interesting statistic presented by the GetResponse team itself – prior to COVID, around 70-80% of people look up a business online and research before making a purchase decision.

And when it comes to “looking up businesses online”, it ultimately comes down to the official business website.

During the COVID times, the world was in a state of lockdown. Almost all businesses have to move their business online. Hence, we have a surge in new business websites.

Now, talking about the ideal customer base for GetResponse’s website builder, the team says that it is best for professionals, consultants, freelancers, salespeople, and SMB owners who are looking for a convenient and quick way to take their business online with a website.

GetResponse Website Builder - Ideal Users

Allow me to list a few use cases to further narrow it down for you –

  • Businesses to attract new potential customers
  • Restaurants & cafes
  • Real estate agencies
  • Photographers to show their portfolio
  • Schools and educational institutions
  • Law firms and agencies
  • Non-profit organizations
  • Website for affiliate marketers (since GetResponse is an affiliate-friendly email marketing service)

And, the list goes on…

Basically, if you have a business (startup, small-sized, or an enterprise), you’d need a website. That’s where GetResponse Website Builder comes in and offers a simple and AI-driven website building experience.

Now, I presume that you are fully on board with creating a site with GetResponse builder.

So let’s take it up a notch and see how easily you can create sites with it…

How To Create A Website Using An AI-driven GetResponse Website Builder?

This article would be incomplete if I do not show you how easy it is to create a website with this builder.

So here’s an inside view of the newly launched GetResponse’s site builder –

Step 1 – Sign Up For Free GetResponse Account

To be able to use the builder, you’d need to sign up on GetResponse. The best part is that the site builder is available in all the plans and all the plans come with a 30 day free trial period.

We’d discuss the pricing in detail but for now, start with the free account –

Sign Up For GetResponse Free Account

You’d only have to enter your name, email, and set a password for the free account.

But to proceed further and activate the 30 days free trial period, you’d have to activate your account verify your email address.

Followed by this, you’d then have to enter your address and your phone number. Please note that you’d also have to verify your phone number as well.

Rest assured, GetResponse never shares your personal detail with anyone.

Step 2 – Accessing Website Builder Of GetResponse

After verifying your phone number, you’d be able to access the GetResponse dashboard.

Now, you can find the Menu in the top-left corner of your dashboard. Once you click it, you’d be able to find the Website Builder option.

Click to access the builder.

Accessing GetResponse Website Builder

After this, you will land on the site builder’s dashboard. And from here, you would be able to start creating a website for your business.

Step 3 – Creating A Website With The Builder

As soon as you enter the site builder dashboard, you will be prompted to create a new website.

For this, you’d need to click either of the two Create Website buttons.

Next, GetResponse will ask you if you’d like to use the ready-made site templates or use the AI-powered site builder. There’s also a third option that will allow you to import a website but this feature is not yet released.

For now, let’s focus on creating the site with the A.I. site builder.

Choosing AI-Powered Builder

After choosing the AI builder option, artificial intelligence will start to come into notice.

The getResponse site builder will now ask you a few basic questions about your site like –

  • The type of your business
  • What kind of business you’d like to be built

For instance, Digital Marketing Tipsy is a blogging site that explores some of the best tools and SaaS in the digital marketing industry.

And, hence, I’d enter and choose the appropriate options offered by the builder.

Now, based on my data, it shows me the recommended site elements (sign-up form, contact form, testimonial section, list, FAQ, etc.) that my website should have.

You’d have the flexibility to add and remove these elements as per your needs. And then, move forward to the next step.

Choosing Site Elements

Next, it allows you to select the color scheme of your website. For this, it offers you a choice of at least 4 color palettes.

Or if you already have a business logo, you can upload it and the artificial intelligence will automatically derive a color scheme from it.

Choosing Color Scheme

Next, you’d have to enter your business name and choose the final site design (multiple options will be available).

Website Getting Ready

You can also preview these designs.

Step 4 – Customizing Your New Website

Once you are satisfied with the particular site layout, you’d have to click the Use This Design button.

Choosing Site Template

Post this, you will now have complete control of the editor, using which you can edit certain sections and the design of your website.

As you can see, the complete website is supported by a drag & drop editor.

And, it can be easily customized by simply clicking a particular site element.

Customizing Site Elements

If later you feel that your new site is lacking certain essential sections then you can easily add via the library available on the right-hand side.

In addition to this, GetResponse Website Builder also allows you to set design at a global level and easily manage pages.

Global Customization Settings

Besides this, the builder is convenient enough to offer your undo & redo options and a quick way to navigate and customize other site pages.

Not to forget, you can also preview your changes and also visualize how your new site would look on desktop and mobile devices.

Website Builder Options

After finalizing your design settings, you can move forward to connect your site to a domain.

The Connect Domain button is available at the top right corner of your builder.

Step 5 – Connect Your Site To A Domain

Before you connect your domain, GetResponse asks you to give a suitable name to your website.

Next, it offers you the choice to either use the free domain provided by GetResponse or buy a new custom domain.

For now, let’s focus on using the free domain name.

To use it, GetResponse asks you to give your site a suitable name and then customize the URL (choose subdomain) of your free domain name.

After this, all you’ve got to do is click the Publish button to take your website live.

Choosing Free Domain Name For Website

Besides this, you will also have the flexibility to connect your website to your own domain.

But to be able to do so, you’d have to add DNS records to your domain.

Regardless of which option you pick, your newly published website will be available on your website builder dashboard.

Newly Created Site Using GetResponse Website Builder

From here, you can monitor its status, view inbox messages, add a live chat widget to your site, and also monitor its performance.

Step 6 – Performance & Analytics Of Website

After publishing your website, GetResponse Website Builder allows you to monitor and track its performance right from the dashboard.

To start with, you can set the date range, device type, location, and site pages. You can also view the performance of the complete website.

Analytics In GetResponse Website Builder

As you can see, it allows you to easily keep an eye on key metrics like traffic, unique visitors, page views, etc.

Besides this, You can also monitor the geographic location of your traffic and which device they are using.

Reporting for sign-up forms and pop-ups can also be viewed from here.

With that being said, I hope now you see how easy it is to actually create a website with this latest site builder by GetResponse.

That being said, now is the perfect time for you to analyze the advantages and disadvantages of this builder…

Pros & Cons Of GetResponse Website Builder

After analyzing the builder myself, here are some of the positive and negative aspects that I found –


  • The builder is completely AI-powered and offers a do-it-yourself (DIY) website building experience
  • It also comes with 35+ predesigned and blank website templates
  • GetResponse offers a complete website solution with hosting, domain services, and SSL certificates in one place
  • If you create websites with this builder, you don’t have to worry about outdated and potentially vulnerable themes and plugins
  • GetResponse grants access to the Website Builder in every plan, at no additional cost
  • The website builder will also seamlessly integrate and work with all the other GetResponse marketing tools
  • The Website Builder comes with a generous 30 days free trial period


  • The site builder is only in its beta launch phase. So you could expect some bugs (although, I never experienced any)
  • GetResponse does not offer any forever free plan. Hence, you won’t be able to use the site builder for free apart from the free trial

Customer Reviews Of GetResponse Website Builder

Despite being in its beta launch phase, the site builder has attracted a lot of attention.

Needless to say, the GetResponse team took the opportunity to check out the experience of its early users. And, without any doubt, the builder surpassed all the expectations.

Here are some of the customer reviews of the GetResponse site builder –

GetResponse Website Builder - Customer Reviews

Apart from this, GetResponse as an all-in-one omnichannel marketing platform has a great reputation and high customer ratings.

For instance, GetResponse on G2 Crowd has a rating of 4.2/5 stars. Similarly, on Capterra and TrustRadius, it has a rating of 4.1/5 and 8.4/10 stars respectively.

With that being said, now is the perfect time to analyze how much would it actually cost you to use this website builder…

Pricing Plans For GetResponse Website Builder

The GetResponse team definitely impresses us by making the builder available in all the pricing plans. But the characteristic that I feel you’d love is that the website builder is also available in the forever free plan.

GetResponse Free Plan

The team at GetResponse has recently launched a forever free plan that also offers you access to the GetResponse website builder.

In addition to other basic marketing features, you will be able to create 1 website in the forever free plan. Moreover, you’d get 5 GB bandwidth resources along with prebuilt site templates that can be customized with the website builder.

Next, you will be only allowed to create 10 sub-pages for your site and all these will have SSL security.

Lastly, if you want to expand your limits, you’d have to upgrade to premium plans.

GetResponse Premium Plans & Subscription Details

You can use some of the website builder’s advanced features for free for up to 30 days. You get unrestricted access to test the builder and all the other marketing features.

But when the trial ends, you would have to upgrade to its premium plans. There are 4 pricing plans with flexible billing options i.e. monthly, yearly, and two-yearly.

As said earlier, you’d get the site builder in every plan but these plans are built on the basis of the number of contacts/leads acquired or imported. In addition to this, higher plans offer advanced features and more usage limits.

Just to give you an idea, here’s the GetResponse pricing overview for 1,000 contacts –

GetResponse Pricing Plans
  • Basic – $15/month for the website builder, email marketing, unlimited landing pages, 1 sales funnel, etc.
  • Plus – At the same time, this plan will cost you $49/month and elevate your feature access. It will offer 5 marketing automation workflows, 5 sales & webinar funnels, webinars, contact scoring, etc.
  • Professional – The price tag of $99/month will allow you to create unlimited marketing automation, sales funnels, webinar funnels, and unlock web push notifications.
  • Max – This plan is best for enterprise-level businesses and offers advanced features like account migration support, transactional emails, single sign-on, team management, etc. You’d need to get in touch with the GetResponse team for custom pricing.

Final Thoughts – Is GetResponse Website Builder Worth The Hype?

After going through this blog post, I hope you’ll be able to see how much value and convenience GetResponse offers through this site builder.

According to me, yes, it is definitely worth the hype.

The builder packs all the essential features and offers a simple website building experience. Here’s how it scored –

Ease Of Use – ⭐⭐⭐⭐⭐ – 5/5 Stars

Efficiency – ⭐⭐⭐⭐ – 4/5 Stars

Value For Money – ⭐⭐⭐⭐ – 4/5 Stars

If you are still on the fence, I would suggest you at least sign up for its free trial and use the builder for once. I’m quite sure that you’d love it.

Lastly, here are some of the relevant blog posts that showcase GetResponse’s multipurpose nature –

Frequently Asked Questions

How to build a website with GetResponse Website Builder

As said earlier, the builder uses artificial intelligence to create a website. You simply have to answer a couple of questions about your business, select the color scheme for your site, and the builder will automatically create the site accordingly.

Can GetResponse Website Builder create a full-fledged business website with multiple pages?

Yes, the builder will automatically include and create relevant pages for your new website. You can, of course, add more pages later and also edit them as per your needs.

Are the websites created by the site builder mobile responsive?

All the websites and their pages are automatically made mobile responsive. The builder offers a preview mode with the help of which you can see how your websites would look on mobile devices.

How much will the GetResponse Website Builder cost?

The website builder is available in all the GetResponse pricing plans and comes with a 30 days free trial period. The overall cost depends on your marketing needs and email list size.

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